This week, with his guests away, our host Ian Truscott takes a turn in the studio, going solo, and shares 5 f’in’ things that have caught his eye this week.

Those things were:

Email has become earned, not owned - inspired by an issue of Ann Handley’s newsletter - Email Is Dead, Long Live Email
Building a campfire - inspired by Joe Pulizzi’s newsletter - Stop Trying to Build a Community
AI disruption of the software industry, at both ends of the scale
Getting the creative balance right with AI - inspired by a LinkedIn post by Adriaan Bloem
We are all a B2B service providers now

Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar.

They keep the AI theme going with a discussion of whether people really care if content is AI-generated and how that opinion might be evolving.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn
Robert Rose on LinkedIn

Mentioned this week:

Email Is Dead, Long Live Email - by Ann Handley
Joe Pulizzi’s newsletter - Stop Trying to Build a Community
The quadrant of polished content - posted by Adriaan Bloem
BBC Sounds - Everything Is Fake - (also available on Apple podcasts)
Producers of AI-generated podcasts - Inception Point AI
Robert’s podcast: This Old Marketing
Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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