This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of folklore within a business, which can be positive or it can hold your business back.

Their conversation is inspired by some work by Kerry Cunningham at 6Sense: Folklore Debt: The Stories That Build B2B Companies — and the Ones That Hold Them Back | 6sense

They share 5 f’in’ takeaways from Kerry’s work:

Companies thrive on their origin story
Being defined by features
Technical debt constrains future growth
Narrative eras and stories
Focus on why you will win in the future

Ian then joins Robert Rose in our virtual bar, The Rose and Rockstar, for one of his fabulous cocktails and a chat about a marketing topic.

This week, Ian and Robert discuss an article from Robert’s column for The Content Marketing Institute The Mid-Year AI Reality Check Marketing Teams Need, which dives into the results of his analysis of 500 agentic AI use cases.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn
Jeff Clark on LinkedIn
Robert Rose on LinkedIn

Mentioned this week:

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license
Eminem - My Name Is (Official Music Video) on YouTube

You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify.

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