This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to return to their One Hit Wonder or Wonderwall treatment, when they decide if something in marketing will fade away or stand the test of time.

Getting this scrutiny this week is the role Head of AI role that is being talked about. The idea that we need someone in the leadership teams responsible for all things AI. Will this endure, like the CIO role, or be transient like the Head of Digital Transformation?

Once they decide, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss whether AI can produce insight and whether it matters.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn
Jeff Clark on LinkedIn
Robert Rose on LinkedIn

Mentioned this week:

Ian’s LinkedIn Newsletter edition: Does Insight Need You To Be First?

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license
Truth Hurts ft. Rakim - Addictive (Music Video) on YouTube

You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify.

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