This week, Jeff Clark, former Forrester Research Director, has been reading Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow, and rather than host a pity party, he dug into some research and shares 5 f’in’ tips for marketers dealing with enshitification with our host Ian Truscott.

The five tips:

Have a clear strategy
Provide expertise and education
Nurture your community
Tell stories that engage and entertain
Don’t treat the platform like an advertising channel, but advertise!

Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat. This week, Robert shares his decision to leave ChatGPT for Anthropic Claude and the research he’s done on all the LLMs that led to his move.

If you have any comments or thoughts on this topic, we would love to hear them!

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn
Jeff Clark on LinkedIn
Robert Rose on LinkedIn

Mentioned this week:

Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow
Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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The Jeff Navigating Enshitication, and Robert is Leaving ChatGPT Episode