This week, former Forrester Research Director, Jeff Clark, is back in the studio with our host Ian Truscott to discuss a predictions post from Jon Miller on the ChiefMartec blog, from back in January.

Jon Miller is described as a legend in our industry, the co-founder and original CMO of Marketo, and the former CMO of DemandBase; his opinion is well worth watching.

The extensive article that inspired this conversation makes 13 predictions, and, of course, following the show's editorial policy, Ian and Jeff pick 5 that resonate most with them.

They discuss:

Marketers will begin marketing to agents, not just humans
Taste, trust, and accountability will become the antidote to AI slop
Composable stacks will be mainstream by 2030, but <20% will adopt in 2026
AI will completely transform legacy SaaS martech - but not in 2026
AI-driven uncertainty will intensify in 2026; preparation is the only answer

Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar.

They keep the AI theme going with a discussion about an article from The Content Marketing Institute - Good Editing Makes AI Content Memorable - and discuss whether it’s true that editing can make mediocre AI content memorable, following some criticism of this article on LinkedIn.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn
Jeff Clark on LinkedIn
Robert Rose on LinkedIn

Mentioned this week:

Jon Miller’s Predictions for B2B Go-To-Market in 2026 – chiefmartec
Adriaan Bloem’s LinkedIn post on AI content
Keith Smiith's post about using CoPilot for BD
Fathertime Bourbon
Good Editing Makes AI Content Memorable
Robert’s podcast: This Old Marketing
Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license
Life During Wartime (2003 Remaster)

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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