This week, with our host Ian Truscott, Managing Partner at Velocity B, Jeff Clark, our resident strategist and former Forrester Research Director, shares his experience of what happens when one of our 5 Fundamentals, The Machine, is broken.

The fails that Jeff identifies:

Poor Reputation with internal customers
Campaigns miss their mark
Poor sales productivity
Customer lose trust
Marketing loses business credibility

As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn
Jeff Clark on LinkedIn

Mentioned this week:

Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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The Rockstar CMO Studio: 5 F’in’ Fails When Your Machine is Broken