This week, Jeff Clark, our resident B2B marketing strategist and our host Ian Truscott are inspired by an article by Dave Kellogg, which describes a pipeline crisis for B2B, and they pick 5 of the best suggestions of what Kellogg would do from the 13 he lists in that article.

The five they discuss:

Think holistically
Account-Based Marketing (ABM)
Get good at AEO (Answer Engine Optimization)
Leverage the CEO
Build first-party audiences

As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please contact us using the links below.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn
Jeff Clark on LinkedIn

Mentioned this week:

How To Navigate the Pipeline Crisis - Kellblog

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

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The Rockstar CMO Studio: 5 F’in’ Things for Coping with the Pipeline Crisis