Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.

Inspired by Robert’s post on LinkedIn talking about how marketing tactics go through a cycle of “died.. frankensteined .. re-monetized .. enshittified .. repeat”, they discuss the future of corporate websites with the changes in our behavior with AI and how Google will evolve the search experience.

They discuss:

How marketers often ruin nice things.
Are websites becoming obsolete with the rise of AI visualizations?
Trust in advertising is linked to how easily information is understood.
The future of search results may prioritize personalized content.
Building relationships with audiences is more important than traffic.
Subscription models may redefine website purposes.
Content producers face challenges in gaining organic traffic.

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn
Robert Rose on LinkedIn

Mentioned this week

The wine Robert chose this week - Brunello di Montalcino
Robert's post on LinkedIn - Same Enshittification, Different Day.
AI Can’t Kill Websites That Build Connections (Yet) - Robert’s article
Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
Ian’s firm - Velocity B

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Rose & Rockstar: Are Websites Dead (Again)?