This week, Simon Daniels, Principal Consultant at Accenture Song, a marketing and revenue operations expert and former Forrester analyst, is back in the studio, and he arrives clutching the results of the “Accenture Song Client Buying Index 2026”- which was shared at a recent “Rethink’ event, and in keeping with the editorial policy of the show, he shares his 5 f’in’ favorites.

Ian then joins Robert Rose, Chief Trouble Maker at SeventhBear, in our virtual bar, to discuss the tension of quality, price, or convenience when it comes to having AI create our content, as we assume everyone wants quality, but maybe they want it quicker, cheaper, and more convenient.

Enjoy!

—

The Links

The people:

Ian Truscott on ⁠LinkedIn⁠
Simon Daniels on ⁠LinkedIn⁠
Robert Rose on LinkedIn

Mentioned this week:

Accenture Song: Growth Through Relevance
What's Broken in GTM and How to Fix It - Podcast
Robert’s podcast: This Old Marketing
Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

The ⁠Beat Newsletter⁠
Rockstar CMO on ⁠the web⁠, ⁠Twitter⁠, and ⁠LinkedIn⁠
Previous episodes and all the show notes: ⁠Rockstar CMO FM⁠.

Track List:

⁠Stienski & Mass Media - We'll be right back⁠
Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like ⁠Apple⁠, ⁠Amazon⁠, and ⁠Spotify⁠.

Learn more about your ad choices. Visit megaphone.fm/adchoices