This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on their blog - Your Voice and Tone Aren’t Guidelines, They’re Discipline

They discuss:

A brand voice guide is only useful if it becomes a habit
AI makes brand discipline more important, not less
Voice and tone belong to everyone, not just the brand team
Make guidance practical and measurable
Test whether your brand actually sounds like itself

Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to pick his brain on a marketing topic over a classic cocktail.

This week, Ian and Robert discuss not busting the silos, drawing on his article for the Content Marketing Institute, How To Fix Marketing Silos Without Breaking Them Down, and Robert introduces us to the term "boundary spanners."

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn
Cathy McKnight on LinkedIn
Robert Rose on LinkedIn

Mentioned this week:

Your Voice and Tone Aren’t Guidelines, They’re Discipline
How To Fix Marketing Silos Without Breaking Them Down
Robert’s podcast: This Old Marketing
Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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