This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - AI Isn't Your Content Problem. Your Content Is Your Content Problem.

They discuss:

The value of Content Operations and AI
The challenge of context in unstructured content for the LLMs
Governance and ownership with AI
Recommendations for effective content operations

Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to pick his brains on a marketing topic over a classic cocktail

This week, Ian and Robert discuss some points from the latest edition of his Lens newsletter - Won't get Fooled Again, and specifically a phrase he heard on a recent retreat, “AI can never not know”, and how he sees that the kayfabe of AI might be fading.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn
Cathy McKnight on LinkedIn
Robert Rose on LinkedIn

Mentioned this week:

Bear Essentials: AI Isn't Your Content Problem. Your Content Is Your Content Problem
Simu Liu reacts to pre-fame stock photos he appeared in as model | Independent
Seventh Bear Lens: Won't be Fooled Again
US students on why they booed their pro-AI graduation speakers: ‘They’re not reading the room’ | Technology | The Guardian
Robert’s podcast: This Old Marketing
Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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