Have you ever felt weird sliding into someone’s DMs?

Let’s be honest — direct messages can feel personal. Almost intrusive. And with LinkedIn spam and automated bots everywhere, it’s easy to assume that DM outreach is sleazy.

But what if I told you that the DMs are actually where the magic happens?

In this episode of Rocky Mountain Marketing, I sit down with Jenna Larson, co-founder of GroupTrack CRM, to talk about how entrepreneurs can turn organic social media engagement into real revenue — without ads, without going viral, and without a massive following.

And the results? Over $1.2 million in revenue last year — zero ad spend.

We unpack:

Why going viral is overrated for business growth
How to use DMs as a relationship-building tool (not a sales trap)
The simple 3-step DM framework that increases response rates
Why most automation tools fail without follow-up
How to track leads inside Facebook and Instagram without losing your mind
The exact message template that triples responses

Timestamps:

[00:00:00] – Why DMs Feel Awkward (But Drive Sales)

[00:04:30] – $1.2M with No Ads or Viral Posts

[00:08:05] – Why Automation Alone Doesn’t Convert

[00:10:40] – The First DM You Should Always Send

[00:16:00] – The 1-Line DM That Triples Responses

[00:19:00] – How to Uncover Needs Without Being Pushy

[00:22:00] – The Simple Follow-Up That Closes Sales

[00:24:50] – How to Start DM Conversations with Small Audiences

[00:28:40] – Turning 900 Followers into Revenue

[00:31:30] – Where to Learn the Organic DM System

If you’re tired of “post and pray” marketing, this episode will completely shift how you see social media.

Because the truth is — you don’t need more followers.

You need better follow-up.

Visit Jenna Larson's social media pages:

Website: https://www.grouptrackcrm.com/home

LinkedIn: https://www.linkedin.com/in/jenna-larson-41659827/

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

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