What does it really take to create content that not only ranks on Google but actually converts customers?

With search algorithms constantly evolving, AI reshaping how people discover information, and attention spans shorter than ever, the traditional content marketing playbook simply doesn’t work the way it used to.

In this episode of Rocky Mountain Marketing, I sit down with Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry, to unpack what’s actually working in content marketing, SEO, and AI-driven discovery right now.

Key Takeaways

Quality content beats high-volume publishing
Original research strengthens SEO authority
LinkedIn newsletters can rapidly grow your audience
AI search is reshaping brand discovery
Content should support the sales process

Timestamp:

[00:00:00] – Introduction & Meet Andy Crestodina

[00:02:45] – Biggest Content Marketing Shifts in 2025

[00:04:45] – LinkedIn Newsletters vs Email Lists

[00:07:20] – Content That Actually Stands Out (Original Research & Thought Leadership)

[00:10:20] – Why SEO Traffic Is Changing & The Rise of AI Search

[00:14:20] – Generative Engine Optimization (GEO) & AI-Friendly Websites

[00:18:20] – Using AI for Content Strategy, Research, and Marketing

[00:29:00] – Turning Content Into Sales & Higher Conversions

Content marketing today isn’t just about ranking on Google.

It’s about building trust, demonstrating expertise, and creating resources that help buyers make decisions.

When your content answers real questions and supports your sales conversations, it becomes far more valuable than simply driving traffic.

If you want to learn how to create content that ranks, resonates, and converts, this episode with Andy Crestodina is one you won’t want to miss.

Visit Andy Crestodina's social media pages:

Orbit Media Studios Website: https://www.orbitmedia.com

LinkedIn: https://www.linkedin.com/in/andycrestodina/

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

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