As we gear up for 2025, it’s time to take a hard look at what’s changing in the world of social media. Are you chasing vanity metrics, or are you focused on creating genuine connections? In this episode, I’m diving into the key social shifts that will define your success in 2025.

We’ll explore why community matters more than going viral, how to step into the spotlight as the face of your brand, and why posting less but with more intention is the way forward. These aren’t just trends—they’re strategies to help you thrive in the ever-changing digital landscape.

In this episode, you’ll learn:

1. Why creating a tight-knit community is more valuable than chasing viral moments.

2. How stepping into the role of CEO-as-influencer can build trust and authenticity.

3. Why quality over quantity is the new content mantra for 2025.

4. How to align your social strategy with your goals for maximum impact.

If you’re ready to do less but achieve more on social media in 2025, this episode is your roadmap to success.

00:00 Introduction: Building Real Relationships

00:28 Welcome to Rocky Mountain Marketing QuickCast

00:55 Predictions for 2025: Shaping the Future

02:04 Shift 1: Community Over Virality

03:48 Shift 2: CEO as the Face of the Brand

05:46 Shift 3: Less Posting, More Impact

07:20 Recap and Actionable Steps for 2025

10:08 Conclusion and Final Thoughts

Grab your copy of my book, The Social Shift. Let’s make 2025 your best year yet!

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Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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How Will Social Media Change in 2025 with Katie Brinkley

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