Are you using LinkedIn to its full potential? If not, you’re missing out on one of the most powerful tools for growing your brand and business. In this episode of Rocky Mountain Marketing, I’m thrilled to welcome Michelle J. Raymond back to the podcast. Michelle is a LinkedIn strategist, author, and founder of B2B Growth Co., specializing in LinkedIn company pages and B2B social selling.

In this episode, we’re diving into what’s next for LinkedIn in 2025. Michelle shares her insights on creating purpose-driven, high-quality content, how to stand out with LinkedIn company pages, and why differentiation is the key to success. Whether you’re a solopreneur, small business, or established enterprise, this episode has strategies tailored to help you grow on LinkedIn.

In this episode, you’ll learn:

Why creating mediocre content is no longer an option.
How to leverage LinkedIn company pages to grow your brand.
The rise of short-form video on LinkedIn and how to use it effectively.
The importance of standing out with purpose-driven, differentiated content.

00:00 Introduction to Quality Content

01:23 Introducing Michelle J. Raymond

01:48 The Importance of LinkedIn Company Pages

06:10 Content Strategies for 2025

20:07 The Role of AI in Content Creation

23:01 Gen Z and the Future of LinkedIn

27:58 Differentiating Your Content

31:18 Conclusion and Final Thoughts

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Visit Michelle J Raymond’s social media pages:

Website: https://b2bgrowthco.com/

LinkedIn: https://www.linkedin.com/in/michellejraymond/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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What Changes are Coming to LinkedIn in 2025 with Michelle J. Raymond

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