In this episode, I sat down with Lianna Patch, a conversion copywriter and comedian, to talk about what really makes content convert in 2026—humor, voice, and human connection. With so much AI-generated content out there, the businesses that win are the ones who sound like themselves.

We dive into practical ways to make your copy more engaging, where AI fits into the mix, and why the funniest brands tend to be the most memorable.

Key Takeaways:

Safe copy is forgettable—don’t be afraid to polarize.
Humor can be subtle and still powerful.
AI can help draft but you need to inject voice and value.
Specific copy sells—ditch vague industry buzzwords.
Writing should be fun—because fun converts.

Timestamps:

00:00 Introduction to Engaging Copywriting

00:51 Meet Our Guest: Leanna Patch

02:07 The Role of Humor in Marketing

03:21 AI vs. Human Copywriting

04:42 Using Humor Effectively in Copy

06:22 Challenges and Opportunities with AI

08:26 Practical Tips for Better Copywriting

18:06 Upcoming Workshop and Resources

23:31 Conclusion and Final Thoughts

Whether you’re writing email funnels or social captions, this episode is your permission slip to sound like a human again.

Visit Lianna Patch's social media pages:

Website: https://punchlinecopy.com/

LinkedIn: https://www.linkedin.com/in/liannapatch

Wanna have more fun on stage? https://punchlinecopy.com/speak-funny-training/

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

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