Today we’re taking you to the charming little town of New Glarus, Wisconsin (pop. 2,208) where craftsmanship, community, and a whole lot of heart come together. I’m sitting down with Tim and Morgann Boettner of A Well Worn Story, a husband and wife team with a business that’s all about high-quality, handcrafted leather and canvas goods. What started with just $5,000 and some spare time has grown into something truly special — a blend of online hustle and a brick-and-mortar storefront where they make everything by hand.

In this episode, we’re diving into their journey: how they expanded from an online shop to opening a storefront with a workshop in the back, the way they’ve curated a space that’s as beautiful as their products, and why balancing online and in-store sales has been a winning combo for them.

We’ll talk about their new private-label collaborations with other small businesses, how customer feedback sparked fresh ideas for their product line, and why they’re so passionate about the slow fashion movement — because quality matters.

Tim and Morgann are also sharing the keys to their longevity in business, how they’ve teamed up as husband and wife to make it all work, and what’s changed in New Glarus since we last caught up.

From their love for historic buildings to the wild adventure of entrepreneurship, they’re keeping it real — staying true to their brand, their values, and their faith.

Their story is a testament to the power of quality, adaptability, and staying true to who you are, all while building something that lasts in a world that’s always changing!

Check out more on the blog.

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New Glarus, Wisconsin
New Glarus Brewing

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168 | Tim and Morgann Boettner of A Well Worn Story

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