Sylvain Horwood, founder of Puru Suisse and Pureternia, explains why he left Switzerland's first regulated crypto bank to make 100% natural skincare in his kitchen. Over six years, he's evolved from hand-mixing coconut oil and cocoa butter to launching a full skincare line, publishing five Captain Puru children's books, and preparing to test whether cute penguin IP can actually sell premium skincare on Amazon.

This episode covers:

- Kitchen chemistry to contract manufacturing: Why finding truly natural products in Switzerland in 2018 was harder than working in crypto banking, and whether that same playbook still works in 2026's crowded wellness market

- The inflatable penguin moment: Launching a 6-foot Captain Puru at a professional sailing race in France and watching kids sprint to hug it, the instant realization that Pudgy IP has "magical appeal" for physical products

- 1,000 applications for 2 bottles: How requesting just two penguin licenses via Overpass IP created a DM avalanche and taught him he massively underestimated holder demand to see their penguins on real-world cosmetics

- Traditional licensing hell vs. NFT efficiency: Why major IP deals require 6+ months of negotiations, upfront fees, and minimum sales quotas while Pudgy Penguins took "a few clicks" and holders emotionally onboard themselves

- The bathroom vibes thesis: Testing whether cute penguins smiling at you daily during skincare routines can beat "traditional boring style cosmetic bottles" from premium brands, and if billions of Pudgy Penguin views translate to Amazon conversions for natural sunscreen

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