Guest: Tim Schumacher, Co-Founder of saas.group

In the AI era, code alone no longer drives SaaS value the way it once did.

In this episode of SaaS Backwards, we sit down with Tim Schumacher, co-founder of saas.group, to explore how AI is changing what buyers value in SaaS businesses and why that shift is forcing founders to rethink exits. We get into why code has become easier to recreate, while customer loyalty, proprietary data, strong products, and defensible market positions are becoming even more important.

We also unpack the new urgency AI is creating for founders. For some, AI is opening up real operational upside and making growth more efficient. For others, it raises a harder question: will this business stay differentiated in a market where software is easier to rebuild and replicate?

Along the way, we cover what makes a SaaS company attractive to acquirers, the mistakes founders make when preparing for an exit, and why bootstrapped founders should start with personal goals instead of trying to time the market.

Key takeaways

Why code is losing value as a standalone SaaS asset
What buyers value more now: data, customers, moats, and strong products
How AI is influencing founder exit decisions
What acquirers look for in bootstrapped SaaS businesses
How founders can better prepare for a sale

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Ep. 195 - Why Code No Longer Drives SaaS Value in the AI Era