2020 was so far the year of the Software as a Service (SaaS industry because of a complex combination of factors including political changes that disrupted data processing agreements in the UK, the ongoing global pandemic that impacted every industry, but validated the cloud-service, value proposition and a record-breaking year for SaaS IPOs that derived in a fertile ground to make this last year a good one for the SaaS industry.

With a new year on the “HoriZen”, in this episode, we’ll re-cap the top 10 challenges that SaaS startups and companies have faced in 2020 & tips from top industry SaaS experts on how to overcome them going into 2021.

During This Episode We Cover:

01:10 - Go To Market Strategy
04:28 - Viable Business Model
06:50 - Hiring Top Talent
10:00 - Rising Capital
12:50 - Onboarding Strategy
14:45 - CX & Support
18:41 - Lead Generation
21:13 - Marketing
24:56 - Churn
37:47 - Exiting

Mentions:

TK Kader
Mike Watts
Gary Swart
Sydney Wong
Jeff Epstein
Peldi Guilizzoni
Matt Wolach
Rand Fishkin
Patrick Campbell
Sujan Patel

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