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Marketing budget and productivity benchmarks are hard to find, so when Dave "CAC" Kellogg and Ray "Growth" Rike first saw the ICONIQ Growth Marketing Budget and Productivity Report - they knew it was a great topic for this episode of SaaS Talk with the Metrics Brothers.

During today's episode, Dave and Ray discuss several critical Marketing Planning, Budget, and Productivity benchmarks including:

Marketing budget as a percentage of Revenue
On-line versus off-line spend
Program vs People budget allocation
Online Marketing spend by channel
Off-line Marketing spend by program
Outsourcing and Agency spend by program type
Marketing efficiency benchmarks
Pipeline contribution sources

If you are a B2B SaaS Chief Marketing Officer, Chief Financial Officer or CEO, this episode is chalked full of great data, insights and ideas for 2025 and beyond...

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