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The million-dollar mistake most salespeople make isn't their pitch - it's misreading who actually makes the decisions. In this conversation with CEO Sales Strategies’ Doug Brown, you'll discover why traditional sales approaches fail with modern buyers and how to completely transform your approach.

Whether you're a sales leader trying to scale your team or a frontline seller looking to close bigger deals, this dialogue reveals the hidden dynamics that separate consistent top performers from everyone else. It's not theory - it's battle-tested wisdom from someone who's helped companies from startups to Fortune 500 transform their sales results.

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