I've noticed a major issue that is killing your business growth: you are receiving referrals - those golden introductions where trust is already implied, and you are killing the deal before it even starts.

Too many of you are acting like order takers instead of consultants.

When someone calls and says a former customer gave them your number, your first instinct is to just send a price list. That is the wrong way to go about it. By just sending a price list, you lose control of the conversation and practically invite the customer to ghost you.

If you want to close more deals, you must:

Ask the person who referred them background questions to know if the lead is serious.

Call the person instead of just texting; take charge of the conversation.

Drop names to use the trust that already exists between friends.

Ask questions about their problems or what they are looking for to find the best solution.

If youre a Nigerian founder looking to launch your product without the hassle of expensive developers, check out my friends at Ikenga Software Factory (iksf.ng). Use the code "TAV" or "AYEDE" for a 20% discount.

Stop being an order taker and start being a consultant.

Thanks for listening! If you have a great idea but don't know how to build the software, Ikenga Software Factory (IKSF) is here to help.

IKSF helps Nigerian founders move from "thinking" to "launching" without the usual tech headaches. Here’s why you should check out iksf.ng:

Lightning Speed: Get your first feature live in less than a week.

Cheaper Initial Costs: Every project includes a free ".com.ng domain" and free hosting for your entire first year.

No "Tech-Speak" Required: You don't need to learn code. Just describe your idea in plain English, and they’ll build it.

Limited Time Offer!

IKSF is looking to help 10 more founders launch before August 2026. Grab a 20% discount on your development costs by following these steps:

1. Visit iksf.ng

2. Start your project today.

3. Use code TAV or AYEDE at checkout.

I want to hear about your progress! Give me a call or text (check the intro/ outro for my number) and let’s get your product live!

https://iksf.ng/