Stop trying to perform miracles in your business! Many of you have been reaching out lately thinking your biggest problem is that you don’t know how to convince people to buy, but I have to be blunt: you cannot convince someone to do what they do not want to do.

Unless you are looking to use the psychological bamboozling techniques of a fraud or a 419 scammer, you need to erase the idea of convincing from your head.

In the real world of business, your job is to find people who are already properly disposed toward what you are selling. Stop giving yourself "high jump" by talking to everyone in your network and start looking for qualified buyers—people who have a want, a need, the ability to afford your product, and a sense of urgency.

When you find these people, closing doesn't just become easier; it becomes obvious.

Remember these key elements for your next sales interaction:

Sales is a Conversation, Not a Monologue: Stop looking for magic words to talk at people.

Questions are Your Best Tool: Selling is about the questions you ask to get the other person talking about their habits and tastes.

Active Listening: Pay attention to their feedback so you can align your pitch to what they actually care about.

Navigate the Dynamics: Everyone starts with Sales Resistance. Your goal is to move them toward Sales Acceptance by building trust and understanding their needs.

Stop talking and start listening!

Thanks for listening! If you have a great idea but don't know how to build the software, Ikenga Software Factory (IKSF) is here to help.

IKSF helps Nigerian founders move from "thinking" to "launching" without the usual tech headaches. Here’s why you should check out iksf.ng:

Lightning Speed: Get your first feature live in less than a week.

Cheaper Initial Costs: Every project includes a free ".com.ng domain" and free hosting for your entire first year.

No "Tech-Speak" Required: You don't need to learn code. Just describe your idea in plain English, and they’ll build it.

Limited Time Offer!

IKSF is looking to help 10 more founders launch before August 2026. Grab a 20% discount on your development costs by following these steps:

1. Visit iksf.ng

2. Start your project today.

3. Use code TAV or AYEDE at checkout.

I want to hear about your progress! Give me a call or text (check the intro/ outro for my number) and let’s get your product live!

https://iksf.ng/