Stop obsessing over your business name and start focusing on how your customers actually think. Today, I want to talk about Search Engine Optimization (SEO) because it remains a major concern for Nigerian business owners. If the term SEO confuses you, just think of it as the answer to one simple question: How do people find me online?

In Nigeria, many people make the mistake of focusing their SEO strategy on their proprietary company names or technical jargon. I was talking to my guy who runs iksf.ng (Ikenga Software Factory), and we discussed how he shouldn't just try to rank for "software factory" in online SEO. Why? Because unless you are already a massive brand, people aren't searching for you—they are searching for solutions to their specific problems.

Instead of your name, you should be ranking for the questions your customers are actually typing into Google.

To illustrate how absurd it gets when you focus on the wrong keywords, I shared a hilarious (and definitely for adults only) example about a male performance enhancement company.

If your company is named something wild like "Kulio the Bastard Slayer", don't waste your time trying to rank for that name. Your customers are searching things like "how to satisfy a woman", or "does size really matter"?

My own podcast is proof of this strategy. I haven't spent millions on SEO agencies.

People find me because they search for how to improve my marketing or business in Nigeria, not because they already know my name.

Stop being cute with your brand names in search results. Figure out the specific questions your potential clients are asking and build your content around that.

If you have a tech idea and want to go live in 7 days or less, visit iksf.ng. Use my discount codes TAV or AYEDE to get 20% off your first project. If they don't treat you right, call or WhatsApp me at 08064662140, and I’ll holler at them for you!