This is episode 823.

Read the complete transcription on the Sales Game Changers Podcast website.

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On today's show, we interviewed Kelli Furrer, Chief Marketing Officer and Chief Revenue Officer at Slingshot Aerospace.

Find Louise on LinkedIn.

KELLI'S TIP: "In complex markets, if you win the narrative early, you win the contract later. Marketing doesn't close the deal, but it shapes the conditions for it long before the opportunity appears."