This is episode 812.

Read the complete transcription on the Sales Game Changers Podcast website.

Watch the video of this podcast on YouTube here.

This is an Office Hours - Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

On today's show, Fred interviewed Dr. Dawn Deeter, Director of the National Strategic Selling Institute at Kansas State University. She brought on one of her program's sponsors Nate Lindstrom at Lockton.

Find Dr. Deeter on LinkedIn. Find Nate on LinkedIn.

DR. DEETER'S TIP: "If you're a hiring manager, actively seek out nearby universities with sales programs. You'll gain years of advantage by hiring sales-ready graduates."

NATE'S TIP: "The generalist is dying." The future belongs to specialists who deeply understand an industry and how their solution creates value inside it."