This is episode 839.

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Today's show featured an interview with Corey Rooney, Director of Channel Partner Business Development at Carahsoft, and Federal Business Development and Marketing expert Robert Efrus

Find Corey on LinkedIn. Find Robert on LinkedIn.

COREY'S ADVICE: "Avoid vague value statements, clearly itemize what the government's getting, and frame out in your response how it impacts their outcomes."

ROBERT'S ADVICE: "The most important thing is to first understand the environment your customer is operating in, what the mission requirements are of their agency, what the priorities are of the current leadership, before you even have the conversation."