This is episode 857.

Read the complete transcription on the Sales Game Changers Podcast website.

This is an AI and Sales Brief episode, a sub-brand of the Sales Game Changers Podcast.

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Today's show featured an interview with AI expert Zeev Wexler, CEO at Wexler, and sales expert Tom Snyder, Founder of Funnel Clarity.

Find Zeev on LinkedIn. Find Tom on LinkedIn.

ZEEV'S TIP: "AI doesn't fix bad sales processes, it exposes them. If you accelerate a broken workflow, you're not improving performance; you're simply making mistakes happen faster. Build the right sales process first, then let AI amplify it."

TOM'S TIP: "Begin with a workflow based on sound sales practices. Once that foundation is in place, AI can accelerate it in extraordinary ways. The difference between AI applied to a broken process and AI applied to an optimized workflow is almost impossible to overstate."