This is episode 835.

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On today's show, Fred meets with Sehar Wahla, Director of AWS at Carahsoft; Peter Cipriano, Chief Information Officer at J3 Consulting; and Joshua Dirsmith, Vice President of Public Sector at Effectual.

Learn more about the IEPS Mainstage Live Event on May 14, focused on the AWS ecosystem, here.

Find Sehar on LinkedIn. Find Peter on LinkedIn. Find Joshua on LinkedIn.

SEHAR'S TIP: "The most successful sellers acknowledge that customers don't have the answer. They get close, become trusted advisors, and work hand-in-hand to solve the problem, not just sell technology."

PETER'S TIP: "It's not enough to have the best solution. You have to show how it fits the customer's mission, their people, and their process. That's what builds instant credibility."

JOSHUA'S TIP: "Your success comes from adding value in every conversation and becoming a trusted advisor, so customers bring you their hardest problems, not just the easy ones."