This is episode 862.

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In this special episode of the Sales Game Changers Podcast, host Fred Diamond is joined by industry leaders Rebecca Wetherly, Craig Booth, and Marc Palombo to introduce the Partner Revenue Academy, a new leadership development program designed to prepare partner account managers for the next generation of channel sales.

Learn more here.

Find Rebecca on LinkedIn. Find Craig on LinkedIn. Find Marc on LinkedIn.

REBECCA'S TIP: "Partner sales roles are super complicated. You have to be a jack of many trades. You're critical to the sales process and need to always be demonstrating value to partners and colleagues. Driving revenue and creating meaningful pipeline growth has never been more important."

CRAIG'S TIP: "We've got to get people thinking about their job as literally a partner revenue architect who's responsible for leveraging data and AI to help generate better revenue for their partners downstream."

MARC'S TIP: "Once you actually get in the trenches, no plan survives five minutes with the enemy. It's about being able to take the initial plan, make adjustments, and rinse and repeat what's working and what's not working over time."