This is episode 810.

Read the complete transcript on the Sales Game Changers Podcast website.

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On today's show, Fred discussed influence in the sales process with Cialdini-trained expert Brian Ahearn, author of "Influencing People: Powerful Everyday Opportunities to Persuade hat are Lasting and Ethical." He was joined by Veit Albert, VP of Sales at hearing aid company hear.com.

Find Veit on LinkedIn. Find Brian on LinkedIn.

VEIT'S TIP: "Influence is responsibility. You can use it to push people or to lift them up."

BRIAN'S TIP: "Customers won't buy from you just because they like you, but they'll probably never buy from you if they don't."

The Sales Advantage of Ethical Influence at hear.com with Brian Ahearn