This is episode 828.

Read the complete transcription on the Sales Game Changers Podcast website.

This is a Marketing and Selling Effectiveness sub-brand of the Sales Game Changers Podcast. Regularly, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications.

Watch the video of this podcast on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

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On today's show, Fred and Julie meet with Rick Herrmann, former Vice President and General Manager of Public Sector at Staples, and Paige Johnson, Chief Executive Officer at EdCatalyst Group.

Find Rick on LinkedIn. Find Paige on LinkedIn.

RICK'S TIP: "If you're not getting the results that you want, it's probably not your people. It's probably your processes, your governance models, and everything feeding the result of the scoreboard."

PAIGE'S TIP: "The more you focus on features, the less you sell. Nobody cares about what your product does. They care about the outcomes it creates."