This is episode 834.

Read the complete transcription on the Sales Game Changers Podcast website.

This is an AI and Selling Effectiveness sub-brand of the Sales Game Changers Podcast.

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On today's show, Fred meets with Eran Rozenfeld, Director of Digital, Data and AI at Matrix and recipient of the AI & Selling Effectiveness Award at this year's IEPS Annual Sales Excellence Awards. Learn more about the award event here.

Find Eran on LinkedIn.

ERAN'S TIP: "Use the AI machines for the 80% to get the right messages and insights, and then bring yourself into the last 20% to shape it the right way so it will work."