Schedule a Meeting with Joshua TODAY!

Why do great contractors with years of experience keep losing jobs to mediocre competitors who charge less and deliver worse work?

If you’re an outdoor living professional who knows your craftsmanship is top-tier but still hears “we went with someone else,” this episode hits home. Joshua breaks down why quality alone isn’t winning deals anymore—and how clarity, certainty, and communication are the real differentiators in today’s sales conversations.

You will:

Learn why selling outcomes and emotions consistently beats selling features, specs, and experience
Discover the 10 core sales principles that can take your close rate from 25–30% to over 75%
Understand how setting clear expectations and simplifying your process builds trust, certainty, and premium pricing power

Press play to learn how to stop losing deals you should be winning and start closing the right clients with confidence, clarity, and control.

Ready to get your copy of The CORE 10? Check it out HERE!

Connect with Joshua at:

The Website

The Facebook Group

Sales Master Classes

How to work with Joshua - https://yes.express/apply/

Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.

Music from #Uppbeat:

https://uppbeat.io/t/abbynoise/puncher

License code: AWUDIYK15E3NWYPK

Why Good Contractors Lose to Average Salespeople (And How to Fix It)