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We all know that prospects are more likely to buy from us if they trust us. But do you know what one of the easiest ways to build that trust is in sales?

It's going into every conversation with skepticism.

This episode was originally recorded much earlier this year, back when we could still safely be in the studio together.

But now that it's the end of the year (finally!), closing deals gets a lot harder for most of us.

One thing that can help is to build more trust with your prospects by asking questions and answering questions with more questions. The more skeptical you are in a nurturing—not challenging—way, the deeper into their needs and concerns you'll be able to dig.

So we're re-releasing this episode because it's always going to be important, but it might be even more helpful now.

Are you a skeptical salesperson? Is asking lots of questions difficult for you? Taking a DISC personality assessment can help you learn to communicate easier and frame questions in a way that's comfortable for you. Text us for more info!

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