In this episode of the Sales Today Podcast, Fred Copestake is joined by Marc Baladi, sales and senior leadership coach, and co-host of the podcast Beyond Enough.

Together, they explore a challenge many people in sales quietly face: feeling overwhelmed, behind, or not good enough - even when they're capable and putting in the effort.

Marc's argument is simple but powerful:

You are probably not struggling with capability or effort.

You are struggling with cognitive load - and not knowing what "good enough" looks like.

In this episode

Why "imposter syndrome" and "burnout" are real, but often misunderstood
How cognitive overload shows up in sales and leadership roles
Why your to-do list keeps getting longer
The difference between what needs to be done and what you just feel you should do
How to spot what you are avoiding
Why defining a "good enough" day can reduce pressure
The role of routines, values, and self-awareness in managing workload
Why progress matters more than perfection

The 3 questions Marc shares:

1. What are the 3 things that actually need to be done today?

Not everything on your list matters equally.

Focus on the few things that genuinely move things forward.

2. What are you avoiding or letting slip?

Sometimes the issue isn't lack of effort - it's uncertainty, pressure, or misalignment.

3. What would a "good enough" day look like?

If you defined success more realistically, would you feel more in control?

Key takeaway

Most people are trying to do too much, prove too much, or be too perfect.

A better approach is to define your operating baseline - what good enough looks like for you - and work from there.

Because the goal isn't perfection.

It's sustainable progress.

Connect with Marc

· LinkedIn: Marc Biladi: https://www.linkedin.com/in/marcbaladi

Follow Fred: https://linktr.ee/fredcopestake

Watch this episode on YouTube: https://youtu.be/ucQEhWkWpmI

Watch Fred's FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers

Useful resources

Take the Collaborative Selling Scorecard – free Check how well your sales approach fits today's buying environment https://collaborativeselling.scoreapp.com/