Our guest today is known as the Godfather of the Dad shoes , the creator of legendary new balance, nike & rebook sneakers and now the design director at Yeezy Lab, Steven Smith. We spoke about how his obsession with shoes began as a young teenager, working for New Balance and being apart of creating the dad shoes, working for companies such as Nike & Reebok, how corporate beaucracy stifles the creative spirit , getting a phone call from Ye to work for Yeezy supply , what Yeezy as a company means to him , what makes Ye so special , the design process of Yeezy wave & foam runner shoes , why society wants the art but not the artist, overcoming fear , his opinion on Virgil Abloh and Demnas (Balenciaga) work, meeting Dave Chapelle , his experience at the Donda listening parties , GOAT list of shoe releases and much more.

Follow us on Instagram and Twitter :
https://www.instagram.com/s2podcast/?hl=en

https://twitter.com/s2podcast1?lang=

We have partnered up with sports gambling crypto platform Bet U. Bet U is a Sports , esports and crypto betting platform , secured by smart contracts and powered by the $BETU token.
Learn more about the possible revolutionary crypto platform 'BetU' which S2 are believers in on their website.
https://www.betu.io/#industry
Join the telegram to be involved with the community . https://t.me/betucommunity

We have partnered up with Krush Organics who are manufacturers of CBD and Hemp oil in Australia. They have given us a 40% discount on their products with free delivery too for our audience. Look up Krushorganics.com . The discount code is Squared. I’ve been testing Krush Organics CBD oil and the stuff works really well for anxiety, sleep and recovery.
https://krushorganics.com/

Episode 52 : Yeezy Design Director ‘Steven Smith’