Soo is the Head of Marketing at WiL, a growth stage VC based in the Bay Area and Tokyo. Prior to joining WiL, Soo was a growth marketing lead on Twitter’s Global Marketing (SMB) team, where she launched their in-house testing program and worked cross-functionally across the AMER, JPKR, and EMEA regions. Previously, she oversaw custom content partnerships at Squarespace in NYC and specialized in out-of-home, display, and online radio advertising. Soo was born in Seoul, grew up in the Bay Area, and holds a B.A. in Business Administration from UC Berkeley’s Haas School of Business.

Segment Timestamps / Episode Highlights:

1:02 Soo's career journey and how she got into venture capital

4:30 Soo's experience as a venture capitalist and her investment philosophy

11:14 The importance of having a clear vision and understanding the market for startups

16:35 The role of networking and building relationships in venture capital

23:48 Soo's advice for entrepreneurs looking for venture capital

30:50 Soo's thoughts on the future of venture capital and technology

36:52 Connecting with Soo and final thoughts

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"As a marketer, you really have to be able to wear many hats." —Soo Song

"The best way to sell something is to provide value first." —Jeff J Hunter

"The power of networking and connecting with people is really where the magic happens." —Soo Song

Thank you for listening to his episode of the Savage Marketer Podcast. I hope you enjoyed hearing from Soo Song as much as I did. If you want to hear more from inspiring guests and learn the latest marketing strategies, be sure to subscribe to the Savage Marketer Podcast on your favorite podcast platform. And don't forget to leave us a rating and review, which helps us reach more people and continue to bring you valuable content. Until next time, stay savage!

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