For the past 6 years, Ed Fry has been working in B2B companies such as Hubspot, Hull.io, and Inbound.org. Shortly after our interview, Ed started working as a SaaS growth consultant and now works as Head of Growth at Paddle, a UK-based SaaS for subscription and E-commerce. Our conversation with Ed covers the role of data in 2019. While data is becoming ever more available, the sheer volume of data at your disposal can also be frustrating. Where do you start? What do you do with all this data? How does data impact important growth metrics? In January 2016, Ed went on a journey to really get into data and data strategy to create more personalized experiences for customers. In this episode, Dave talks with Ed about how to use data to scale your startup, how to use data to personalize experiences for users, and what some B2B startups are doing wrong with data. Listen in and get some free growth consulting from Ed!