Nick invites you to revisit one of his most spellbinding conversations as he welcomes the legendary Jay Abraham, the American business executive, conference speaker, and author. Jay is best known for his work in developing strategies for direct response marketing in the 1970s. In 2000, Forbes listed him as one of the top five executive coaches in the US. He is the founder and CEO of the Abraham Group, and widely considered to be one of the greatest marketing minds in history.

As well as his incredible story and insights, Jay discusses the details of his latest innovation, Exponential Growth, a programme designed to compound different things together in order to create certainty around the result you hope to obtain.

KEY TAKEAWAYS

● Universal principles are just that. If they're truly universal then they only require modification in small ways, and infrequently. Tying our understanding to these core principles gives us strength.

● It is entirely possible to be "successfully stuck" by accepting a growth rate or profit level that may seem suitable for your industry, when in fact your efforts should produce a lot more when compared to the business world as a whole.

● Leadership is not singular. Everyone in the business is a leader or a follower in a very dynamic way. We are students or teachers all at once, even those in a higher place in the hierarchy.

● Business, scale and growth are a matter of geometry, but the great minds are the ones who realise that there is geometry on top of geometry. There are always levels that can be explored and exploited beneath the surface.

BEST MOMENTS

'I became the one-eyed man in the land of the blind'

'You have the ability as an entrepreneur to work on the geometry of your business'

'You're constantly growing not just yourself but all your people'

'It gives you a better context of understanding the psyche and the workings of your target audience's mind'

VALUABLE RESOURCES

Want to grow and scale your business? Check out Nick’s Boardroom Program: ⁠https://gamma.app/docs/BOARDROOM-2026-FINAL-h2vknz5qne7vvwm⁠

To get your copy of Nick’s book, Exit for Millions, go to ⁠http://bit.ly/4ngC2hO⁠

Nick’s LinkedIn: ⁠https://www.linkedin.com/in/realnickbradley

Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.

He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.

This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/