In this weeks' Scale Your Sales Podcast episode, my guest is Simon Sharp.

I'm CEO of Verto, a UK SaaS platform, the no 1 solution powering portfolio, programme and project management (P3M) across the UK public sector. An entrepreneur and GTM leader, I've co-founded RiskXchange, founded RockSec360 and held global revenue leadership roles scaling SaaS, cybersecurity, and fraud prevention companies from £1M to £100M+ worldwide.

In today's episode of Scale Your Sales podcast, Simon examine how science-led, data-driven approaches—enhanced by AI—are reshaping revenue architecture and modern sales leadership. Explore what differentiates organizations that achieve predictable ARR growth from those that plateau, with a strong focus on customer-centric growth systems, meaningful client relationships, and the evolving role of technology in sales. Drawing on his experience scaling multiple PE-backed SaaS businesses and his work with Winning by Design methodologies, Simon shares practical insights into how AI is improving efficiency and customer focus.

Welcome to Scale Your Sales Podcast, Simon Sharp.

Timestamps:

06:04 Retention: The Key to SaaS

06:58 Customer-Centric Growth Strategy

10:31 AI Tools Streamline Sales Processes

14:00 Prioritizing Sales Team Coaching

17:48 Coaching Individuals Over Deals

23:22 Strong Investor Relationships Drive Growth

24:53 Business Strategy and Time Management

28:57 Building Habits Gradually Yields Results

https://www.linkedin.com/in/simonsharp360/

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

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Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

#303 Simon Sharp - The Power of Revenue Architecture for SaaS Growth