In this weeks' Scale Your Sales Podcast episode, my guest is Anna Bella.

She is a Sales Leader with over 13 years of leadership experience, spending the last 7 building & scaling SDR teams across EMEA and APAC at high growth SaaS companies including Redis and Snyk. She drives measurable revenue impact through cross-functional collaboration, AI-powered outreach, accountbased strategies, and performance frameworks. She is a Board Member at Buckinghamshire Business School, member of the Women in Tech Forum and SDR Leaders of EMEA.

In today's episode of Scale Your Sales podcast, Anna brings over a decade of experience building and scaling sales development teams across EMEA and APAC. They discuss leadership in an AI-driven landscape, focusing on the importance of empathy, accountability, coaching, and culture in enabling high-performing teams and retaining top talent. The conversation also addresses increasing female representation in sales and technology leadership, offering practical guidance on career development, AI adoption, networking, and mentorship.

Welcome to Scale Your Sales Podcast, Anna Bella.

Timestamps:

00:00 Empathy-Driven Leadership and AI

05:16 Initiative and AI Super Users

08:29 Advocating Women in Tech Sales

13:58 Women's Empowerment in Leadership

17:21 Stretch, Challenge, and Change

20:51 Onboarding, Retention, and Growth

24:20 Culture: The Ultimate Differentiator

28:11 Coachable Team for Sales Success

29:29 Empathy and Accountability Leadership

32:56 Empathy Unlocks Team Potential

https://www.linkedin.com/in/annabella85/

About the Host

Janice B Gordon is the award-winning Customer Growth Expert, founder of the Scale Your Sales Framework, and host of the Scale Your Sales Podcast.

She helps CEOs, founders and revenue leaders grow sustainable revenue by aligning leadership, sales and customer experience through her North Star Leadership approach.

Named one of LinkedIn Sales' Innovating Sales Influencers to Follow and a Top Global Thought Leader on Customer Experience, Janice works with organisations worldwide to rethink how revenue grows.

Connect with Janice

Book Janice to speak at your next sales or leadership event https://janicebgordon.com

LinkedIn https://www.linkedin.com/janice-b-gordon/

Instagram https://www.instagram.com/janicebgordon

Scale Your Sales Podcast https://scaleyoursales.co.uk/podcast

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