In this episode of ScaleUp Radio, host Kevin Brent is joined by experienced business coach Lindsey Burden, whose intuitive and deeply personalised approach to coaching breaks the mould of cookie-cutter programmes. Lindsey helps her clients build a business that aligns with their version of success, not someone else's template.

Whether you're overwhelmed by doing too much, struggling to price your services confidently, or need to make your goals more achievable, this conversation is packed with sharp insights and practical tools to move your business forward.

Key Themes in This Episode

Tailored Coaching Based on Intuition

Lindsey shares how she tunes into the unspoken, body language, word choices, hesitations, to help clients uncover the real blocks to growth. Her coaching isn't about handing over a rigid system; it's about building a flexible path around the client's unique strengths and context.

Standout Quote: "The problem isn't usually that you need to do more, it's that you've forgotten what works and stopped doing it."

Avoiding the Busy Trap

Busy doesn't always mean productive. Many founders fall into the trap of overcomplication or jumping onto the next trend (new channels, shiny tools), when the real power comes from simplifying and refocusing.

Strategic Pricing & Confident Selling

Discounting under pressure is a quick road to burnout. Lindsey's advice? Price based on the value and outcomes you deliver, not the hours. Start with a figure you can say confidently, then stop talking.

The Power of 90-Day Planning

Long-term goals feel overwhelming; 90-day plans create the perfect runway. Lindsey explains how this rhythm helps bring structure to entrepreneurial creativity, so you stop half-finishing great ideas and start delivering real progress.

Building the Right Team

The founder mindset must evolve, leading a team takes intentional effort. Lindsey shares tips on balancing operators and innovators in your team, and why reaching out to HR experts or trusted networks is a game-changer.

Quick heads-up, we're looking for a handful of founders to test our new AI-powered Smart90 Lite app. It's built to help you stay accountable and actually deliver on your goals, in just a few minutes a day. It's free while we're in testing, and your feedback will directly shape the final version. You can get access by emailing kevin@biz-smart.co.uk.

Make sure you don't miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts, and why not give us a follow.

For now, continue listening for the full discussion with Lindsey.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

Kevin's Book Is Here!

Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Lindsey can be found here:

https://www.linkedin.com/in/lindsey-burden/

https://lindseyburden.com/

Resources:

The Inside Out Revolution by Michael Neill - https://uk.bookshop.org/p/books/the-inside-out-revolution-the-only-thing-you-need-to-know-to-change-your-life-forever-michael-neill/2370700?ean=9781781800799&next=t

Atomic Habits by James Clear - https://uk.bookshop.org/p/books/atomic-habits-the-life-changing-million-copy-1-bestseller-james-clear/2458373?ean=9781847941831&next=t

The Big Leap by Gay Hendricks - https://www.waterstones.com/book/the-big-leap/gay-hendricks/9780061735363

Heartbeat online platform - https://www.heartbeat.chat