In this episode of ScaleUp Radio, Kevin Brent sits down with Andreas Voniatis, founder of Artios.io, to explore what might be the biggest shift in search since Google began.

Traditional SEO as we know it is fading. AI search is changing how content is discovered, prioritised, and rewarded. And Andreas saw it coming early.

In fact, Artios built its own Large Language Model back in 2019; years before ChatGPT entered the mainstream.

This conversation dives into:

Why traditional SEO is becoming a back-office function
Why most AI content strategies are fundamentally flawed
What "information gain" really means; and why it's now critical
How Andreas bootstrapped deep-tech R&D without external investors
The founder mindset shifts that helped him scale without burning out

As always, we break the discussion into three parts. First, the business, the model and where Artios.io is on its ScaleUp journey. Second, Andreas' views on scaling challenges and the future of AI search. And third, a few quickfire questions to close.

Quick heads-up; we're looking for a handful of founders to test our new AI-powered Smart90 Lite app. It's designed to help you stay accountable and actually deliver on your goals in just a few minutes a day. It's free while we're in testing, and your feedback will shape the final version. Just email kevin@biz-smart.co.uk to get access.

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For now, continue listening for the full discussion with Andreas.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

Kevin's Book Is Here!

Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Andreas can be found here:

http://artios.io/guaranteed-winning

Resources:

The Story of Philosophy by Will Durant - https://uk.bookshop.org/p/books/the-story-of-philosophy-will-durant/201405a61e221106?ean=9780486848556&next=t