Welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.

I'm Kevin Brent and in today's episode I'm joined by Lis Hubert, founder of CX by Design, who helps leaders make smarter, more intentional decisions using customer evidence.

Now, if you've ever felt like you and your team are incredibly busy but not actually moving forward, this episode is going to hit home. Lis shares how that busyness is often a symptom of decisions not being made, and how introducing customer insight into the process can completely change the outcome.

We break the conversation into three parts. First, we explore Lis's business, her model, and where she is on her scaleup journey. Second, we dive into the real challenges of scaling and her perspective on decision-making, including her thoughts on the ScaleUp Challenges Report. And third, we wrap up with some quickfire questions.

One standout message from this episode is this: busyness is often just a sign that we haven't made the hard decisions yet.

If you're tired of ending the week busy but no further forward, Smart90 might be for you. It's a simple 90-day execution rhythm with an AI alignment check that keeps your daily focus tied to what actually matters. Try it free at Smart90.co.uk

Make sure you don't miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts - and why not give us a follow.

For now, continue listening for the full discussion with Lis.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

Kevin's Book Is Here!

Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Lis can be found here:

lis@cxby.design

https://www.linkedin.com/in/lishubert/

Resources:

Now-Next-Later Framework - https://cxby.design/category/blog/now-next-later-framework-prioritize-goals/

Will It Make The Boat Go Faster? by Ben Hunt-Davis - https://uk.bookshop.org/p/books/will-it-make-the-boat-go-faster-olympic-winning-strategies-for-everyday-success-second-edition-ben-hunt-davis/8decd943d78e6f35?ean=9781838592967&next=t

The Prediction Machine by A. Agrawal - https://uk.bookshop.org/p/books/prediction-machines-the-simple-economics-of-artificial-intelligence-a-agrawal/3557233?ean=9781633695672&next=t

The 48 Laws of Power by Robert Greene - https://uk.bookshop.org/p/books/the-48-laws-of-power-robert-greene/7310383?ean=9781861972781&next=t

Claude - https://claude.ai/

Google Gemini - https://gemini.google.com/app

ChatGPT - https://chatgpt.com/

Fathom Notetaker - https://www.fathom.ai/

Episode #592 - Intentional Decision-Making for Smarter Growth - with Lis Hubert