Hi there and welcome back to another edition of ScaleUp Radio, the podcast brought to you by Smart90, inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.

I'm Kevin Brent and in today's episode I'm joined by Greg Baldwin, Managing Director of Highway Traffic Management.

Now this is a special one; because we're revisiting Greg's journey five years on to see what's actually happened since our last conversation. And it's a fascinating look at what real scaling looks like in practice.

From rapid 65% growth to deliberately slowing things down, Greg shares why choosing control over speed has been critical to building a stronger, more sustainable business.

One standout message really hit home for me: "We realised growth was putting too much pressure on the business and the people; so we chose control over speed."

We also talk about leadership through personal loss, how to protect culture as you scale, and why starting simple with data beats jumping straight into technology.

If you're tired of ending the week busy but no further forward, Smart90 might be for you. It's a simple 90-day execution rhythm with an AI alignment check that keeps your daily focus tied to what actually matters. Try it free at Smart90.co.uk.

Make sure you don't miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts - and why not give us a follow.

For now, continue listening for the full discussion with Greg.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

Kevin's Book Is Here!

Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Greg can be found here:

linkedin.com/in/greg-baldwin-75497990

https://htmltd.co.uk/

greg.baldwin@htmltd.co.uk

Resources:

The Miracle Morning by Hal Elrod - https://uk.bookshop.org/p/books/the-miracle-morning-updated-and-expanded-edition-the-6-habits-that-will-transform-your-life-before-8am-hal-elrod/7737402?ean=9781399816052&next=t

Episode #599 - 5 Years On: What Happens When You Choose Control Over Chaos? - with Greg Baldwin