In this episode of ScaleX Insider, we’re joined by Chad Jenkins and Dean Jackson to unpack the secrets of scaling businesses with purpose, impact, and clarity. Chad dives into his frameworks like Collaboration Currency and the IC3 formula, while Dean brings his decades of marketing wisdom as the co-creator of I Love Marketing, showing how vision, capability, and reach can be combined to create exponential growth.

Together, they explore the VCR formula (Vision + Capability × Reach), demonstrating how entrepreneurs can:

Identify and validate a scalable idea
Build repeatable protocols to replicate success
Extend reach through intentional “reach goggles” thinking
Leverage collaboration to amplify outcomes
Apply practical strategies for both SME and SMB leaders to scale faster

They share real-world examples, from Kylie Jenner’s lip kits to MrBeast Burger, illustrating how vision, capability, and reach combine to create massive impact. The conversation also touches on the importance of clarity in vision (from black-and-white to 4D), the role of collaboration in business growth, and how modern tools like AI can accelerate capabilities and efficiency.

💡 Key topics: Collaboration currency, VCR formula, visionary leadership, scaling with purpose, marketing as leverage, partnership design, mindset for growth, leveraging AI for capability acceleration.

🔎 About Chad Jenkins: Chad is a growth strategist and the creator of SEEDSPARK CoLAB. Through his groundbreaking frameworks like ICM and icVCR, and a portfolio of 300+ high-impact collaborations, Chad helps entrepreneurs transform how they solve challenges and seize opportunities.

Website: https://seedspark.com

LinkedIn: https://www.linkedin.com/in/chadtjenkins/

Books: Friction Fuel and Just Add Zero

🔎 About Dean Jackson: Dean Jackson is the co-creator of I Love Marketing, often regarded as the Marketing Buddha and a marketing philosopher. He teaches entrepreneurs how to use marketing as the ultimate lever to create a life of freedom, fun, and impact.

Website: ht tps://ilovemarketing.com/

LinkedIn: https://www.linkedin.com/in/thatdeanjackson/

📈 About Simple Scaling: Simple Scaling helps SME leaders achieve exponential growth through expert coaching, masterclasses, and peer communities.

Website: https://simplescaling.com
LinkedIn: https://www.linkedin.com/company/simple-scaling
Instagram: https://www.instagram.com/simple_scaling
Email: mailto:hello@simplescaling.com

About Simple Scaling & ScaleX™ Insider Podcast

🧭 About Simple Scaling & ScaleX™ Insider Podcast: ScaleX™ helps SME leaders scale with purpose using the proven ScaleX™ Framework. Hosted by Brendan McGurgan, the ScaleX™ Insider Podcast shares insights from top entrepreneurs and business thinkers.

If you’re an SME leader looking for a proven plan to scale, here are two ways to work with us:

👉 Join the Northern Ireland ScaleX Accelerator Programme (2026) For CEOs, founders & MDs of SMEs (£2m–30m revenue) ready to scale leadership, teams, and value. Join the waitlist: https://scalexaccelerator.simplescaling.com/

👉 Join ScaleX Elevate (£750k–2m businesses) A digital learning community with weekly training, support, and expert sessions — designed to give you a roadmap to 2x your revenue and talent within 2 years. Register your interest: https://scalexinsights.simplescaling.com/elevate

#LeadershipImpact #MultipliersMindset #ScaleUpSuccess #SimpleScaling #SMEGrowth #ExecutiveLeadership

Chad Jenkins & Dean Jackson: Vision Alone Won’t Make You Rich