In this episode of ScaleX Insider, we’re joined by Robert Glazer, founder and Chairman of the Board of Acceleration Partners, the premier global partner marketing agency that has won over 30 awards for its world-class company culture. Leading a fully remote team of over 270 people, Robert shares his insights on building high-performance cultures, scaling businesses with purpose, and leading with values that drive both personal and organisational success.

Drawing from his experience creating award-winning workplaces recognised globally, Robert unpacks how leaders can:

Discover and align their personal core values to drive better decisions
Translate those values into company culture and core principles
Navigate challenging decisions and conflicts with clarity and integrity
Build resilient teams that thrive in hybrid and rapidly changing environments
Apply frameworks to foster accountability, ownership, and high engagement

Through engaging stories and real-world examples, Robert demonstrates how values-driven leadership not only strengthens teams but also fuels sustainable growth and impact across organisations of all sizes.

💡 Key topics: Personal values discovery, values-driven leadership, high-performance culture, hybrid work strategies, resilient teams, ownership & accountability, decision-making frameworks, scaling with purpose.

🔎 About Robert Glazer: Robert Glazer is the founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency recognised for its award-winning culture. He leads a fully remote team of over 270 people and is the author of Friday Forward, an inspirational newsletter reaching over 200,000 readers each week, as well as the #1 Wall Street Journal bestselling books Elevate, Friday Forward, and How To Thrive In The Virtual Workplace.

Robert is also a global keynote speaker, TEDx presenter, host of the Elevate Podcast, and his work has been featured on the Today Show and in Harvard Business Review, Inc, Forbes, Entrepreneur, Fast Company, and Business Insider. Above all, he is passionate about sharing ideas that help people and organisations elevate their performance and reach their full potential.

Website: https://robertglazer.com
LinkedIn: https://www.linkedin.com/in/glazer/
Books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace

📈 About Simple Scaling: Simple Scaling helps SME leaders achieve exponential growth through expert coaching, masterclasses, and peer communities.

Website: https://simplescaling.com
LinkedIn: https://www.linkedin.com/company/simple-scaling
Instagram: https://www.instagram.com/simple_scaling
Email: mailto:hello@simplescaling.com

About Simple Scaling & ScaleX™ Insider Podcast

🧭 About Simple Scaling & ScaleX™ Insider Podcast: ScaleX™ helps SME leaders scale with purpose using the proven ScaleX™ Framework. Hosted by Brendan McGurgan, the ScaleX™ Insider Podcast shares insights from top entrepreneurs and business thinkers.

If you’re an SME leader looking for a proven plan to scale, here are two ways to work with us:

👉 Join the Northern Ireland ScaleX Accelerator Programme (2026) For CEOs, founders & MDs of SMEs (£2m–30m revenue) ready to scale leadership, teams, and value. Join the waitlist: https://scalexaccelerator.simplescaling.com/

👉 Join ScaleX Elevate (£750k–2m businesses) A digital learning community with weekly training, support, and expert sessions — designed to give you a roadmap to 2x your revenue and talent within 2 years. Register your interest: https://scalexinsights.simplescaling.com/elevate

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Robert Glazer: The Simple Way To Lead Better