At pre-seed and seed stage, many scientific and technical startups don’t have a comms specialist on board. So pitch decks are puzzled together in endless iterations, website copy is written off the cuff, and the founders just riff in interviews.
That may work out fine until the company starts truly scaling and you may face a growing amount of media interest and scrutiny.

In this episode you will hear from Sarah Rall, Vice President of Communications and Brand at Cherry Ventures. Based in London, Sarah has faced journalists digging for dirt and media crises, been through the communications journey of a startup all the way to IPO, and supports startups across their portfolio. Cherry’s 2022 fund is 320M large, with 50% of their fund reserved for supporting their founders on their growth journey.

In this episode, you will find out what comms pitfalls to avoid on your startup growth journey, including an essential tool for aligning your growing

Links

Connect with Sarah Rall:

https://www.linkedin.com/in/sarahrall/

Check out Cherry Ventures

https://cherry.vc/

Connect with the host:

⁠⁠⁠https://www.linkedin.com/in/schmidt-marina/⁠⁠⁠

marina@wearekinetik.com

Could use some help with your comms?

Check out https://www.wearekinetik.com/

Episode Keywords

startup media crisis, post Series A strategy, startup PR mistakes, crisis communications for startups, media training for founders, scaling startup communications, reputation risk management, handling journalist scrutiny, startup brand alignment, investor relations strategy, communications after fundraising, startup IPO communications, venture capital portfolio support, Cherry Ventures portfolio, Sarah Rall insights, startup narrative alignment, proactive PR strategy, technical founder media skills, high growth startup branding, startup communications leadership

Podcast Keywords

Scaling Nerds, startup communications, founder communication, science and tech founders, deep tech startups, VC-backed growth, startup fundraising, investor decks, startup storytelling, founder branding, startup marketing, venture capital, thought leadership, media strategy, technical founders, startup growth.